Our cosmetics were formulated because we could not find an affordable, truly natural, organic line of cosmetics. While most cosmetics resort to questionable ingredients like; talc, bismouth oxychloride, BHA, BHT, Coal Tar, Parabens, Artificial Fragrance and the list goes on and on.
While we did find some quality brands with excellent products...they were, in our opinion priced where average consumers had to spend too large a percentage of income just to have "Clean" cosmetics, so we start the research to formulate our line of affordable, super high quality cosmetics.
Some of the ingredients in beauty products aren't that pretty. U.S. researchers Report,that one in eight of the 82,000 ingredients used in personal care products are industrial chemicals, including carcinogens, pesticides, reproductive toxins, and hormone disruptors. Many products include plasticizers (chemicals that keep concrete soft), degreasers (used to get grime off auto parts), and surfactants (they reduce surface tension in water, like in paint and inks). Imagine what that does to your skin, and to the environment.
To compare, our Foundation/Concealer has two ingredients! Our Blusher/Bronzers have those two ingredients and a third one, mica. Mica is another Crushed Earth mineral. Some of our eye colors contain a fourth ingredient, ultramarines. Ultramarine is another Crushed Earth mineral.
There isno need for all the various ingredients used, other than to magnify quantity, like adding water to a lotion base!!!
That is why we do not make any liquid makeup. It contains water to extend or magnify the contents of the bas and when you use water in a formula, you must add emulsifiers, because water and oil does not mix and preservatives, a nice sounding word for insecticide, because water harbors bacteria.
The other reason we do not formulate a liquid makeup is after you add liquid to the dry powders, you have just manufactured "PAINT"! It closes all facial skin pores, that need to be able to breathe and dispell toxins. It is as if you just covered your face with plastic wrap.